The answer is really three-fold as follows:

Customers Want Digital Printing

Digital offers color combinations, finishes and graphic possibilities that can never be matched or produced using a standard flexographic press. We are as responsible as anyone for raising the bar in terms of eye appeal and unboxing experience but customers want more, they want different, and they need flexibility. The attached FAQ explains the number of advantages digital printing delivers compared to standard flexographic printing.

Digital Printing Technology Has Changed and Improved

Historically digital has been slow and the inks expensive so it has not been cost effective. Advancements in equipment, board and ink technology now make it very affordable for many previously cost prohibitive customer applications. In terms of graphics as well as cost, it now fills a gap between basic flexographic printing and beautiful but costly litho label box printing.

We have assembled a winning digital team

Much like we did for flexographic printing, we have identified the best printing AND converting partners in the country. Whether you are in Florida, or Washington state, or anywhere in between, we can be sure to brand your packaging quickly, correctly and at the best possible cost.